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Founder & CEO

Alex Esteve

Founded SweetyAgency in Barcelona in 2021 after seeing the same problem repeat across the industry: agencies that promise numbers before looking at a page, contracts that quietly transfer ownership, and reporting that hides more than it shows. Leads strategy, creator agreements and the operating standards every account runs by.

AE

Expertise

  • Agency operations
  • Creator agreements
  • International markets

Languages

Español · English

Alex Esteve started SweetyAgency in 2021 from Barcelona after working closely with creators who were either stuck at the same revenue for months or had signed with agencies that delivered excuses instead of results. The founding idea was simple: run every account the way you would want yours run — with real numbers, written rules and the creator keeping ownership of everything.

Today the agency operates remotely across the US, Spain and Latin America with a bilingual team covering strategy, traffic, chatting and protection. Alex personally signs every creator agreement and reviews the weekly reporting standard used across all accounts.

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