Team
The people behind the system.
Real names, real roles, real responsibility. Every author on this site is a member of this team.
In short
SweetyAgency's team is organized around three functions: strategy and agreements, growth and marketing, and chatting and monetization. Team members are the authors of the guides published on this site.
- AE
Alex Esteve
Founder & CEO
Founded SweetyAgency in Barcelona in 2021 after seeing the same problem repeat across the industry: agencies that promise numbers before looking at a page, contracts that quietly transfer ownership, and reporting that hides more than it shows. Leads strategy, creator agreements and the operating standards every account runs by.
- LR
Lucía R.
Head of Growth & Marketing
Owns the traffic system: Reddit, Instagram, TikTok, X and Telegram. Runs weekly creative tests and decides which channels each creator scales.
Pending verification - DM
Daniela M.
Head of Chatting & Monetization
Trains and supervises the chat team, writes the persona playbooks and owns PPV pricing, sequences and retention.
Pending verification
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