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Free tool

PPV pricing calculator

A cheaper PPV with more unlocks can out-earn an expensive one, or not. Enter your audience and unlock rates to see revenue per mass message at each price.

Option 1

60 unlocks

$600

net: $480

Option 2

35 unlocks

$700

net: $560

Option 3

18 unlocks

$613

net: $490

Best price per send: $20 → $700 gross.

In short

The PPV pricing calculator projects revenue for a pay-per-view message by multiplying recipients by the expected unlock rate at a given price. Comparing three price points side by side shows whether a higher price with fewer unlocks or a lower price with more unlocks earns more for your audience.

How to use it

  1. 1

    Enter recipients

    How many fans will receive the mass message (active subscribers, or a segment).

  2. 2

    Set three prices and unlock rates

    Use your own history if you have it; unlock rates typically fall as price rises.

  3. 3

    Compare revenue per send

    The best price is the one with the highest projected revenue, not the highest unlock rate.

Assumptions

  • Unlock rates are your inputs; the tool does not predict them.
  • OnlyFans' 20% fee is applied to show net.
  • Fan fatigue from frequent sends is not modeled.

FAQ

Frequently asked questions

How much should I charge for PPV on OnlyFans?
There is no universal number. Price depends on content length, exclusivity, your niche and your audience's spending habits. Test three price points on similar content and let unlock revenue, not unlock rate, decide.
What is a good PPV unlock rate?
It varies by audience quality and price. Rather than chasing a benchmark, track your own rate per price band and per content type over time.

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